ZARA: FAST FASHION
What are the distinctive features of ZARAâ€™s operations strategy that support its business strategy? How? Work the numbers! Compare ZARA to an â€˜averageâ€™ retailer with similar posted prices. (Assume that the retail price is twice the manufacturerâ€™s selling price to the trade.) What are ZARAâ€™s advantages and disadvantages? How are ZARAâ€™s operational and strategic â€˜choicesâ€™ linked together to support its quick-response capability and to create sustainable competitive advantage and overall long term profitability? Are there any â€˜weaknessesâ€™ in ZARAâ€™s system â€“ any challenges to continued growth and increasing profits? How should ZARA grow? What recommendations would you make to Inditex CEO Jose Maria Castellano?
PAGE LIMIT: 3 Pages + Exhibits