Novartis International AG is one of the largest pharmaceutical companies in the world that focuses its principal activity on the development and manufacturing of pharmaceuticals and nutritional products. Novartis ranks third in sales in the industry and is currently based in Basel, Switzerland. Novartis case studies discuss the history, foundation, features and controversies faced by the Novartis company.,Novartis case studies should first look at the history of the company. The merger of Ciba-Geigy and Sandoz Laboratories in 1996 created Novartis and the combined history of both merger partners covers a period of 250 years. Next, Novartis case studies should examine the products of Novartis, from pharmaceuticals, over-the-counter drugs, and animal health to medical research and development activities. One important feature of Novartis is that it operates four separate divisions:  Pharmaceuticals, Consumer Health, Sandoz Generics, and Vaccines and Diagnostics.  This feature along with the important factors that led to the company’s expansion and its entry  into the Chinese market should be noted in Novartis case studies. The marketing strategies employed by the management and a SWOT analysis of the company should also be discussed in Novartis case studies. In addition, Novartis case studies should examine the business environment within Novartis, its human resource management policies and practices, and strategies to deal with upheavals. Lastly, controversies that the company has been involved in such as accusations of sexual discrimination, negative advertising practices, its decision to decline to provide free flu vaccines, a settlement of fraud charges, and a court case against India’s production of generic medicine should also be examined in Novartis case studies.,In order to write quality Novartis case studies, make sure to first locate reliable sources on Novartis, read examples of Novartis case studies, and even read how other case studies such as British Airways case studies, Toyota case studies or eBay case studies are written for examples of how to write a business case study.

Novartis Case Studies

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