Husband and wife, Donald and Doris Fisher founded The Gap Inc. in 1969, an American clothing and accessories retailer in San Francisco California. Gap case studies discuss the company’s history, expansion, brands, marketing strategies and labor practices.,Before writing Gap case studies, you might find it helpful to read examples of case studies on other businesses such as   Southwest Airlines case studies, Dell Computers case studies or Eastman-Kodak case studies. Also, before writing Gap case studies make sure that you locate and consult reliable sources on Gap as well as read some examples of Gap case studies in order to gain greater insight and information about the company.,A brief review of how the company got started should be  included in Gap case studies. The Fishers raised $63,000 to open their first store on August 21, 1969 carrying other brands such as Levi’s and LP record albums before they began selling their own label in 1974. The company’s expansion should then be detailed in Gap case studies.  They now have 3,082 stores worldwide and with stores in countries as varied as Canada, Croatia, France, Italy, Ireland, Japan, the UK, and the US and Puerto Rico.  The  five Gap brands should be named in Gap case studies as well: Gap, Banana Republic, Old Navy, Piperlime and Athleta. Gap’s marketing strategies should then be discussed in Gap case studies. Lastly, Gap case studies should take a look at Gap’s labor practices, noting the awards the company has received for its business ethics as well as criticism they received for using child labor in unfair working conditions.

Gap Case Studies

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