Google is an internet search-engine company that has a record of competitive success.  A Google case study discusses the history of Google, its services, its competition, and where it is heading in the future.,A brief description of the history of Google can serve as a good introduction for a Google case study. In 1996, Stanford University graduate students Sergey Brin and Larry Page built a search engine as a research project called “Backrub” that would estimate the importance of individual web sites. In 1998, they changed the name of the search engine to “Google”, from the misspelled word “googol”. Next, a Google case study should briefly outline Google’s  corporate mission, which focuses on making every piece of information readily accessible and available to everyone. The company culture reveals the philosophy that you can “make money without doing evil” and that “work should be challenging and the challenge should be fun”.,A Google case study should then examine the company’s process of international expansion, such as its entry to the China market and the global increase in the usage and reliance on the Internet. A Google case study should also list and briefly describe Google’s products and services, from advertising, web applications and software, to business processes outsourcing, etc. Lastly, an analysis of Google’s overall business strategies, with a focus on retaining and attracting customers, should also be discussed in Google case studies.,Before writing a Google case study, it is advisable to review examples of other case studies such as Tesco case studies, Chevron case studies and Dunkin’ Donut case studies. Doing so will help you understand the type of information that should be presented in case studies. It is also important to locate reliable sources on Google as well as read examples of Google case studies for a more thorough understanding of the company and, consequently, a more informative Google case study.,In business, one of the most difficult decisions to make concerns the reduction of company’s workforce or downsizing. Downsizing is one of the approaches used by companies to improve profit margins in particularly tight  or competitive markest. Essays on downsizing discuss the concept of downsizing along with the legal, economic, or psychological issues brought about by this practice. Essays on downsizing can make good cause and effect essays, research papers and case studies.,Essays on downsizing should begin with some statistics regarding this practice in different companies around the world.   Next, the primary reasons that companies take this steps should be provided in essays on downsizing.  Some of the reasons to list include a lack of funds, a lack of work, reorganization efforts, and corporate mergers and acquisitions. Next, essays on downsizing should discuss the process of downsizing from the selection process of who will remain and who will be let go,  to the legal issues involved, the preparation of notices of termination, and compensation. The psychological effects of downsizing on employees such as lowered morale and a lack of faith in the company should also be mentioned in essays on downsizing. In addition, essays on downsizing should also examine the severance packages and the funding of job retraining programs provided for former employees.   Finally, essays on downsizing should examine whether downsizing ultimately benefits a company in the long term.,In order to write quality essays on downsizing, make sure that you find the right sources on downsizing that you will need to support your essay as well as read some examples of essays on downsizing to enhance your knowledge of the topic.,In any business organization, employees are hired to provide services on a regular basis in exchange for compensation.  In order to motivate their employees to perform at their best, companies come up with different incentive plans to attract and retain better employees and offer incentives to motivate and reward improved performance. Essays on pay-for-performance plans examine how paying for performance helped many human resource managers understand the significance of each and every employee and the contribution he/she makes to the overall success of the company.,Much like time travel essays, essays on divorce, essays on Sigmund Freud, essays on pay-for-performance, have become popular classroom writing assignments. Before writing essays on pay-for-performance plans, you should first locate reliable sources on pay-for-performance plans that can be used to support your essay, as well as read some examples of pay-for-performance plan essays, which can enhance your understanding of the topic and help you write a stronger essay.,A good way to start essays on pay-for-performance plans is to give an overview what this motivation practice is and provide some examples of different types of pay-per-performance systems. Pay-for-performance, also known as “incentive pay” or “merit pay”, is a compensation system, which provides additional employee rewards above and beyond basic pay for superior job performance. The policy of pay-for-performance draws upon reinforcement theory. The difference between “performance appraisal” and “pay-per-performance” should then be explained in essays on pay-for-performance plans. Essays on pay-for-performance plans should also describe some of the pay-per-performance plans that have been implemented in various companies. In addition, essays on pay-for-performance plans should provide an outline of the effectiveness of pay for performance and the significant considerations for the implementation of such systems. Lastly, the advantages and disadvantages of these pay-for-performance plans should be explored in essays on pay-for-performance plans.,“Manifesto of the Communist Party” is the original title to what is now known as “The Communist Manifesto”, which is a product of two known political theorists, Karl Marx and Friedrich Engels. The work was first published in German in 1848 and then in English in 1850 and in several other languages such as Russian and French. Essays on “The Communist Manifesto” explore the brilliant minds behind the work, its contents and the reception.,”The Communist Manifesto” has had some of the greatest influence on political thought since its writing, making  essays on “The Communist Manifesto” common writing assignments in university classrooms. Before beginning such a writing assignment, make sure that you find sufficient and reliable sources on “The Communist Manifesto” that you can use to support your essay and be sure to read some examples of essays on “The Communist Manifesto” for greater insight into the topic.,Some biographical information and what may have inspired them to write “The Communist Manifesto” can provide an interesting and informative introduction for essays on “The Communist Manifesto”. It is important to note their collaboration and contributions especially Marx’s since Engels gave more credit to Marx and his theories used in the book. Essays on “The Communist Manifesto” should then present the contents; its introduction, three sections and conclusion. The introduction contains Marx and Engels’ comments as well as advice to the European communists and this should be discussed in essays on “The Communist Manifesto”. The three sections namely Bourgeois and Proletarians, Proletarians and Communists and Socialist and Communist Literature should be discussed and analyzed in essays on “The Communist Manifesto” as well. Next in essays on “The Communist Manifesto” should examine the document’s conclusion, which discusses the state communism in some countries and how communist parties can be used to support communism in different countries. Lastly, essays on “The Communist Manifesto” should discuss the document’s reception around the world and over time and examine its significant impact on political thought and philosophy and society in general.,Air Canada’s predecessor, Trans-Canada Airlines, was created by the Canadian federal government in 1936.  A bill was then passed in 1964 that changed the name of the airline to its present name to Air Canada.  The name change took effect in 1965. Air Canada is the flag carrier of Canada and, is not only the largest airline in the country, but is also the eighth largest passenger airline in the world. Air Canada case studies discuss the beginnings, growth, modernization, subsidiaries and services of the Air Canada airline company.,Prior to writing Air Canada case studies, you might first want to read some examples of case studies on other large companies such as Chevron case studies, athletic footwear industry case studies or Eastman-Kodak case studies.  By reading case studies of other companies you will become more familiar with the key points and issues to examine in your own case study.  Making sure that you have reliable sources on Air Canada to cite in your essay is also important to the process of writing a quality essay as is reading some specific examples of Air Canada case studies .,A brief history of Air Canada can serve as good introduction for Air Canada case studies. An interesting fact to include in the introduction is that Air Canada began its operations with just two planes bought from Canadian Airways. Also, in the early years of its development, top executives from United Airlines and American Airlines helped the Air Canada grow and develop.  This assistance should be noted Air Canada case studies as well. The company’s privatization, the financial difficulties it experienced as well as its reorganization and mergers should be discussed next in Air Canada case studies since all these signify the growth of the airline. Air Canada case studies should next discuss the efforts to modernize the company that were implemented and their effectiveness. Next, some of the airlines plans for the future such as switching to a more modern fleet aircraft from the Boeing 747 to the Airbus A340, and adding new colors to its aircraft, new uniforms and cabin makeovers, should be described in Air Canada case studies. In addition, some of Air Canada’s subsidiaries should be listed in Air Canada case studies. Air Canada Cargo, Aveos Fleet Performance Inc., Air Canada Vacations, Air Canada Jetz are just a few that should be mentioned.  Finally, Air Canada’s focus on its business and economy classes should be described in Air Canada case studies.

Google Case Study,Essays on Downsizing,Essays on Pay-for-Performance Plans,Essays on “The Communist Manifesto”,Air Canada Case Studies

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