Google Vision and Mission Statement 2022
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Google Vision and Mission Statement – Introduction
Google LLC has distinguished itself as a company of its kind, with an absolute dominance in internet-related services and other products. Google has progressively managed to stay at the top of all other players in the sector commanding one of the largest user audiences in the contemporary era ever since it was launched in 1998 by Menlo Park in California.
Today, Google occupies a position of influence as a unique brand, thanks to the strength of its mission and vision statements. While Google has gone through strategic changes, including the rebranding of its name from what it was originally known as Google Inc. to the modern name, the company has not lost its original leadership influence in its market. In any case, the transformation has only made Google a much stronger and focused company.
A corporate vision statement of a firm reveals the future the company goes all-out to achieve. On the other hand, the mission statement outlines the strategies the management applies to propel the company towards this future. In the case of Google, its mission statement does exactly what is expected of such a statement. It outlines the strategies Google has in place to grow its business.
In its vision statement, the focus inclines on how much the company can achieve. Google also brings in the element of its core values. These are described as business factors that influence the overall practices in an organization. The presence of these values, together with the mission and vision statement have overly been instrumental to the success recorded by Google over the decades.
Google Vision and Mission Statement – Vision Statement of Google
The vision statement of a company refers to the long-term objectives of a company. It presents a clear understanding of what the firm wants to achieve in the future or where it is headed.
Typically, the vision of a company requires a much longer time to achieve, as compared to its mission.
In this case, the vision statement of Google is “to make Search and our Google services more helpful to you throughout your day.”
The vision statement of Google is quite brief and simple. The company wants to make its services, including search, more useful to the users. It should be noted that the vision of the company is quite broad-spectrum, and encompasses a lot of different aspects of the company.
In the vision statement company, the refers to its every single service and wants to augment it further to make improve the daily lives of the users. The search service has been improved further implemented in various devices. Now users can make a Google search just by using their voice.
Likewise, maps and navigation are now more accessible from wearable devices and Android smartphones. The cloud computing platforms of Google can now be used for cloud gaming, which the company is currently working on under the brand name of Stadia.
The introduction of its Pixel lineup of smartphones brings all the Google services into one device. Thus, the vision of Google is to use its existing infrastructure of services to offer more value to its users.
It should also be noted that Google not only offers intriguing services for its users, but it also offers equally attractive value for its business clients.
As mentioned earlier, Google earns the majority of its revenue from business clients by selling advertisements. Over the years, Google has refined its advertisement platforms such as Google Ads, YouTube Ads, Ad Sense, etc., so that more relevant and personalized ads are shown to the users, thereby increasing the chance of conversion.
Moreover, Google also offers a range of tool to monitor the business performance of the clients, thereby allowing them to make strategic decisions.
Google Vision and Mission Statement – Google Mission Statement
The mission statement of a company refers to its short-term objectives, which are clearly defined, measurable and can be achieved within a short span of time using the current resources of the company. A mission statement often provides a clear understanding of what a company is currently pursuing, which can be quite helpful when you write papers on that company.
The mission statement of Google is to “Organize the world’s information and make it universally accessible and useful.” Let us break it down for a better understanding. Google, at its core, is a data-centric company.
It started its business by developing its own search engine, which eventually has become the most popular destination for searching information today. The mission of Google is to “organize” and make all the available information “accessible and useful” to the users.
The internet is constantly expanding with new information being poured every time. Without proper organization, it is impossible for a user to search for what is needed. Google wants to make all of this information easily accessible and useful for the users.
A close look at the business operations of Google indicates that over the years the company has introduced various devices and applications, in order to make it easier for the users to access the necessary information from the internet.
Applications like Google Search, Google Maps, Google Voice Assistant, Google Translate, YouTube and many others allow users to seamlessly access the information that they are looking for.
Moreover, the company has also introduced hardware devices such as Google Home, Chromecast and Pixel smartphones to facilitate universal accessibility of data even further. The diversification of Google into multiple sectors has further enabled the company to offer more information to the users in innovative and seamless ways.
Thus, the mission of Google is to make the internet more accessible and more beneficial for users.
It should be noted that the mission statement of the company does not focus on its revenue generation at all. As mentioned earlier, Google is a data-centric company, which means that it has access to a gargantuan library of data, which is used by the company to sell advertisements, which forms the main source of its income. The making world’s data accessible to the users, allows Google to use its platforms to sell advertisements. Therefore, the more people use Google’s services, the more the company is able to use personalized information to show targeted ads.
As a part of its mission, the company seeks to bring new services to its users, each of which can be used as a potential surface on which ads can be shown.
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Google Vision and Mission Statement – Conclusion
We have found that Google seeks to organize all the information on the internet and make them accessible and useful for the users. Being a data-centric company, Google offers a range of internet-based services which can make it easier for the users to access any information that they require.
In the long term, the vision of the company is to use its existing services infrastructure to bring more value to its stakeholders, while making their lives easier. Google is constantly working on new technologies and services in order to generate more value.
Related FAQs
1. What is Google’s mission statement 2021?
Our company mission is to organize the world’s information and make it universally accessible and useful.
2. Is Google’s mission statement good?
Google continues to focus on ensuring people’s access to the information they need. The company’s mission statement adheres to a utilitarian benefit that the business provides to its users.
3.How does Google make their money?
Google’s main business is online advertising. More than 80% of revenue comes from Google ads, which generated billions in revenue last year.