eBay Inc., is an online marketplace for selling goods and services and it has global operations. It is one of the remarkable Internet-based companies that took off during the years 1995 to 2000 and that saw a marked and rapid rise in its equity value. eBay case studies discuss the company’s history, products, services and marketing strategies.,A brief review of how the company started should be included in eBay case studies. eBay was an online auction website founded as AuctionWeb in San Jose, California, by Pierre Omidyar. The site was launched on Labor Day, September 4, 1995, Monday, and it was hosted on a site Omidyar had created for information on the Ebola virus. eBay case studies should analyze eBay’s slogans, mission statement, and vision. One of the company’s slogans states the following “Connecting buyers and sellers globally.” eBay case studies should then discuss the products and services of the company, which focus on commerce, payments and communications. The regulation of items for auction at eBay should also be included. The marketing strategies and a SWOT analysis of the company should also be presented in eBay case studies. Lastly, eBay case studies should examine the controversies and criticism that eBay has received regarding issues on fraud, forgeries, its policy of requiring sellers to use Paypal, and intellectual rights violations.,Before writing eBay case studies, you might find it helpful to first read examples of case studies on other businesses such as American Express case studies, Home Depot case studies, or Gap case studies.  Also, before writing eBay case studies make sure that you locate and consult reliable sources on eBay as well as read some examples of eBay case studies in order to gain greater insight and information about the company.

eBay Case Studies

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