Determine the attractiveness of the industry (or segment of the industry) in which the company is competing.

Case Study #2: Case optionsMGM or VALEANT. Complete Sections II (part A & B) III and IV (part A).
I. Introduction: Strategic Profile and Case Analysis Purpose
In the introduction briefly outline what the company does how it developed historically what problems it is experiencing and how you are going to approach the issues in the case write-up.
a. Briefly summarize and present critical facts from the case that affected the companys history (strategic direction and performance). Note: Continue from here please
b. Explain how these critical facts lead to a particular focus for your analysis. Note: Continue from here please
c. State any important assumptions about case facts on which your analyses are based. Note: Continue from here please
II. 20 points: Situation Analysis
a. 10 points: General environmental analysis
i. Evaluate trends in each segment of the general environment. Note: Continue from here please
ii. Predict the segments that you expect to have the most significant influence on the company over the next several (5 to 10) years. Note: Continue from here please
b. 10 points: Industry analysis
i. Porters five forces modelExamine the five forces affecting the firms profitability potential. Note: Continue from here please
ii. Determine the attractiveness of the industry (or segment of the industry) in which the company is competing. Note: Continue from here please
c. Competitor analysis
i. Strategic groupsCreate a strategic group map to identify the firms competitors. Note: Continue from here please
ii. Analyze each competitor in terms of market commonality and resource similarity. Note: Continue from here please
d. Internal analysis
i. Evaluate capabilities in terms of the four criteria of sustainable competitive advantage. Note: Continue from here please
ii. Perform a value chain analysis. Note: Continue from here please
III. 10 points: SWOT Analysis
Analyze strengths weaknesses opportunities and threats identified in the situation analysis sections for configurations that may benefit the companys efforts to perform well. Note: Continue from here please
IV. 55 points Solutions and Recommendations: Strategy Formulation and Implementation
a. Strategic Formulation Note: Continue from here please
i. 10 points: Customer analysisidentify who the target customer is currently& what needs the firm is currently satisfying Note: Continue from here please
ii. 10 points: Current business strategyidentify the companys corporate-level strategy
iii. 15 points: Strategic alternatives (develop alternatives) Note: Continue from here please
iv. 15 points: Alternative evaluation (which alternative has the most potential why) Note: Continue from here please
v. 5 points: Alternative choice (your recommendation and supporting rationale) Note: Continue from here please

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